ROI · Agent-built features
Feature Factory
When does a gated, planned build pay for its token premium?
The formula
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premium = wide share × wide multiple + (1 − wide share) × serial multiple cost / feature = baseline tokens × (premium − 1) ÷ 1,000,000 × $/M + (G1 + G2 minutes) ÷ 60 × rate blocker cost = (1 − escape rate) × fix cost + escape rate × production cost value / month = features × catch rate × blocker cost net / month = value − features × cost / feature break-even = cost / feature ÷ blocker cost
Feature Factory spends more tokens than a single agent, every time. Tokens are the small cost. Human minutes at the plan (G1) and merge (G2) gates are the large one, so cutting them moves the result more than anything else.
Most blockers are cheap: caught in review or reverted the same day, an agent fixes them in minutes. Only the few that reach production are expensive, so the calculator weights them by how often that happens.
At realistic values the return is small. If your features rarely produce a blocker, the break-even line tells you to build them directly, and you should.